Business and Marketing

  • Facebook
  • Instagram

Our business and marketing courses are aimed at those working in beauty, nail and holistic industries. The information provided is relevant to those working in a range of settings, whether at home, mobile or in a salon. We have worked hard to put together brilliant teaching, training and advice based on a wealth of experience. All of our courses are designed to be as engaging and informative as possible! Please get in contact if you’re interested in studying with us. 

Professional Standards for Therapists

We help you understand the legal requirements and responsibilities of therapists. You can learn how to appropriately interact with clients and fellow practitioners. This course also includes everything you need to know about ethics and health and safety. The course is completed entirely online, in your own time.

 

We cover:

  • Health and Safety

  • Essential Legislation

  • Hygiene and Sanitation

  • Preventing Infection

  • Personal Appearance & Professionalism

  • Consultation

  • Insurance and Membership

  • Professional Membership & Ethics

 

Entry Requirements: None

Continuing Professional Development (CPD) Points: 10

Qualification Obtained: GTi Award


 

Starting Your Own Business

Our tutors run their own businesses, which have been built from the ground up! Benefit from their experience and get all the Dos and Don’ts of starting a business. The course is completed entirely online, in your own time.

 

We cover:

  • Introduction

  • Motivation

  • Planning Your Business

  • Types of Businesses

  • Buying an Existing Business

  • Business Accountancy

  • Running Your Business

  • Support For Your Business

 

Entry Requirements: None

Continuing Professional Development (CPD) Points: 8

Qualification Obtained: GTi Award

Starting and Marketing Your Own Business

This includes the content of our Starting Your Own Business course, plus advice on marketing. With our advice, you can get your name out there and grow your client base. The course is completed entirely online, in your own time.

 

We cover:

  • Introduction

  • Motivation

  • Planning Your Business

  • Types of Businesses

  • Buying an Existing Business

  • Business Accountancy

  • Marketing

  • Pricing

  • Product

  • Place

  • Promotion

  • Advertising

  • Social Media

  • Business Administration

  • Support For Your Business

 

Entry Requirements: None

Continuing Professional Development (CPD) Points: 14

Qualification Obtained: GTi Award


 

Marketing Your Business

Marketing makes all the difference. We teach you effective promotion methods that will help make your salon a success! Our experienced tutors will advise you on price, product, position and promotion to help your business grow. The course is completed entirely online, in your own time.

 

We cover:

  • Marketing

  • Pricing

  • Product

  • Place

  • Promotion

  • Advertising

  • Social Media

  • Business Administration

  • Support For Your Business

 

Entry Requirements: None

Continuing Professional Development (CPD) Points: 8

Qualification Obtained: GTi Award

 

Social Media for Salon Businesses

We love social media! This fabulous, free marketing tool can dramatically boost your business’ popularity and reputation. Our tutors will show you how to use different platforms to their fullest potential. You can learn how social media works and understand its impact on your sales. The course is completed entirely online, in your own time.

 

We cover:

  • Introduction to Social Media Marketing

  • Content

  • Content Continued

  • Stories and Live Features

  • Engagement

  • Algorithms & Getting Your Content Seen

  • Influencers and who to follow

  • Consent

  • Hashtags

  • Advertising your social media presence and how The Guild can help


 

Entry Requirements: None

Continuing Professional Development (CPD) Points: 10

Qualification Obtained: GTi Award